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Making sure your product is right
It is much easier to sell a product that is right for the target market than
one that is poorly-suited. Bringing a product to market when it is poorly-suited
is a costly mistake, but there are ways to improve the chances that the product
is right. The very best way to know if the product is right is to show it to
prospective customers and get frank responses. Another effective way to know is
evaluation of your product against its competitors. Tough decisions are required
to determine the right set of features the product should have, taking into
account time-to-market and costs. This is one area where you will want people
who have experience figuring out how to make products and services right for the
customer. Let us help you.
Product definition services
Strategic Marketing
Product Positioning
Product Definition
Beta Testing
Competitive Analysis
Product Presentation (paper tiger)
Technical Writing (manuals)
GUI Evaluation and Testing
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