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Product Pricing


 

Pricing products

Determining the price of a product or service means balancing product costs, and the supply/demand equations. For highly-differentiated products the supply/demand equation is speculation until the product is introduced. Sometimes a new innovation or feature can spark demand.

 

Tools for price determination

  • Strategic Marketing

  • Product Marketing

  • Product Positioning

  • Competitive Analysis

 

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Last modified: November 01, 2010