Frequently the prospective customer finds out about your product by looking
at promotional material. Each piece of your material should have a specific
purpose and roll in your sales plan. How well your material accomplishes your
sales plan goal is a matter of skill and creativity. Innovative high-technology
products require easy-to-understand explanation. The explanation requires an in-depth
understanding of your product and its capabilities on the part of the
explainers. Technical Marketing Artisans are engineers with decades of
experience marketing technology products worldwide.
Collateral includes
Brochures
Mailers
Data Sheets
Application Notes
White Papers
Sales and Product Presentations
Sales Training - Courseware and Presentation
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Advertising & Promotion
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Website Development
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Trade Show Support
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Customer Training - Courseware and Presentation
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Technical Manual Writing
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