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Advertising is one of the most expensive ways to generate sales. There are other, sometimes better and less expensive ways to generate sales. Public relations is the art of getting your product mentioned at no charge with little expense. Public relations requires the mention to be newsworthy with relevant content. Presenting papers at technical sessions yields promotional exposure. Creating professional looking and credible technical presentations and papers can be very time consuming even if you have done it before. Let us help you develop a balanced promotional plan that cost-effectively generates sales.

 

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Last modified: November 01, 2010